Using data to develop successful digital products | Snowplow Analytics
Using data to develop digital products:

How to do product development like a startup

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Building successful products is harder than ever

But companies that know how to use data the right way have proven its role in building industry-leading products.

Startups like Airbnb and Spotify have become industry leaders by investing in the right culture, processes, and analytics tools so their products can grow to meet their users’ evolving needs.

This comprehensive eBook will guide you through all the know-how you need to build the perfect product today.


1. Cohort Analysis
2. Retention Analysis
3. A/B Testing
4. Heat Mapping
5. Session Replay
6. Funnel Analysis
7. User Survey
8. Form Analysis